From Boomers to Gen-Z: An Introduction to Multi-Generational Marketing by Chrissy Myers, Director, and CEO of AUI
Boomers, Gen-Xers, and Millennials purchase the same products but they are marketed to them in different ways. Learn tips on how to successfully position your marketing to target multiple generations at the same time.
Chrissy Myers is the Director and CEO of AUI one of the leading employee benefits agencies in Northeast Ohio providing insurance benefits to solopreneurs, small and medium sized businesses in both for profit and non-profit sectors. AUI is one of the largest independently held agencies in the region and holds the highest level of broker distinction with national and regional insurance carriers including Medical Mutual, Anthem Blue Cross & Blue Shield, and SummaCare.
At AUI Chrissy is AUI’s chief cheerleader, sets agency direction and steers marketing content. Following the passage of the Affordable Care Act Chrissy took AUI in a marketing direction different from the traditional benefits model which enabled them to capture valuable market share, sought out alternative benefit products, and created AUI University a bi-weekly compliance and HR library for employer clients.
Chrissy received her Bachelors in Business Administration from John Carroll University and her MBA from the University of Akron. Chrissy serves as the Community Impact Chair for Torchbearers, the Board Treasurer for Pastoral Counseling Services of Summit County, and assists with various community projects. When she is not plotting world domination of the insurance industry or volunteering in the community Chrissy can be found at home with her husband, Steve, and two children, Maddy and Caleb.
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