Tuesday, March 14
Workshop: 4 p.m. - 5:30 p.m. * Networking: 5:30 p.m. - 6 p.m. * Dinner: 6 p.m. - 8 p.m.
The Tangier, 532 West Market Street, Akron, Ohio 44303
Dinner Program: Show 'Them' the Money
David Ganio, Chairman Emeritus/Principal of Apple Growth Partners
Workshop Program: Finally, a Strategic Planning Process that works!
Maria Stevens, Stevens Coaching & Consulting, LLC
**Professional Members: Use your email address as your promotional code to receive your Professional Member rate**
Tom Cruise made the phrase "Show Me the Money" forever famous in the movie Jerry Maguire. As crass as it sounds, unless we show our value proposition in a 30-second sound bite, it's very difficult to get that first appointment. Can you imagine how difficult that is for a business as abstract as public accounting? Whether you are selling a product or service, equating the features and benefits to "money saved" is the key to creating new relationships, and increasing customer satisfaction. So why do we hesitate to do it?
Dave Gaino will describe how he came to realize the need for accountants to take a little extra time to show clients the economic value of their services, without assuming they automatically understood. Dave will show how this epiphany led to the transformation and growth of one of the area's leading regional accounting firms, Apple Growth Partners. Learn how you can apply the same strategy to your unique client base with similar positive results.
That's because traditional methods of strategic planning are typically stressful, labor-intensive and often result in a plan that is never really implemented.
In this session, you will discover:
- How to achieve perspective on all areas of your business to identify, "Where are we now?"
- How to assess key opportunities and challenges facing your organization and determine: "Where should we go?"
- How to create a customized plan to answer: "How will we get there?"
Mark Your Calendar for these Upcoming Events:
April 6, 2017 - Business Buzz Networking event at Canton Brewing 5:30 to 7:30 pm
April 11, 2017 - Monthly Meeting - Workshop and Dinner at Tangiers
May 9, 2017 - Monthly Meeting - Lunch in Canton
June 13, 2017 - Monthly Meeting - Lunch in Canton