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National Sales & Marketing Executives (NSME), an awesome professional association, provides high-caliber educational and valuable networking opportunities for sales and marketing leaders in the greater Akron/Canton region. NSME Akron/Canton members are known for identifying and mastering emerging trends and exemplify thought-leadership in their industries.

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NSME Blog

  • Jamie Brown MGM Northfield

    Las Vegas is Here, Ohio! [NSME June Speaker, Jamie Brown of MGM Northfield]

    Posted: June 18, 2019

    By Kristin Shawd

    You probably think that Las Vegas and Ohio have little in common. Well, MGM Resorts International is looking to change that perspective with their rebranding and marketing campaign that launched MGM’s entry into Ohio’s gaming market. 

    What sounds like a tall order (linking Sin City and the Buckeye State through a launch campaign) is just the type of marketing insight that NSME Akron/Canton event attendees anticipate each month; and NSME’s June field trip to MGM Northfield Park delivered.

    Jamie Brown (VP Marketing of MGM Northfield Park) shared the company’s strategy of transitioning the property from its well-known past as the Hard Rock Rocksino to its new identity — MGM Northfield Park

     

  • Ellen Moreau Sr VP Marketing Communications Sherwin Williams

    153 Years of Success at Sherwin-Williams

    Posted: May 21, 2019

    By Kristin Shawd

    Marketing is all about “success by design,” noted Ellen Moreau (Senior Vice President of Marketing Communications at The Sherwin-Williams Company) as she wrapped up her presentation titled, “Old but not Old School.” The 200 in attendance at the May 21st  Collaborative Summit Group Event had a century+ of strategic decisions to consider in their own marketing efforts.

70

members and growing

19

events every year

43

organizations

1

big event

This is without exception, the single-best networking organization I belong to. They have these amazing educational events where some of the area's leading minds come to share their wisdom. It's awesome!

Jeff McMahan Senior Account Supervisor Innis Maggiore

Why Join NSME?

  • It’s all about you!
  • Complimentary workshops
  • Professional member recognition
  • Educational and networking event discounts
  • Online networking opportunities