NSME North Coast February 2022 Workshop

“OOPS: I Can’t Believe I Wrote That! The Importance of Clear and Correct Written Communication” by Gail Kerzner, The Savvy Red Pen

What’s the cost of making major blunders in our business writing (besides looking like a jerk)?

• Loss of credibility
• Lost business
• Missed employment opportunities

Gail Kerzner will make us laugh and OMG as she provides real examples of blunders when verbal clarity and lack of proofreading fall by the wayside.

Bio:

Gail Kerzner is the owner of The Savvy Red Pen, a company that provides copyediting, proofreading, and writing coaching services to book authors, businesses, and students. Her

professional experience includes over 25 years with LIVE Publishing Company as publisher,

editor, proofreader, and project manager, working with corporations, nonprofits, and individuals to create must-read, compelling print and digital projects. In addition, decades as a college composition and technical writing instructor have shaped her role as coach, grammarian, and confidante to writers of all backgrounds and interests.

The Savvy Red Pen has helped scores of authors take their manuscripts from word one to book-in-hand. Some of her clients’ books have become Amazon best-sellers and Kirkus Reviews Recommended Reading.

Businesses and nonprofits who need to finalize effective websites, newsletters, collateral materials, and annual reports benefit from Gail’s unique experience with putting together words and graphics in both digital and print formats.

Starworthy Essays™ is The Savvy Red Pen’s individual and group program that helps high school and graduate students craft and perfect their application and scholarship essays. Gail’s clients get admitted to the schools of their dreams and receive thousands of scholarship dollars as a result of her draft to dream, stress to success approach.