"Las Vegas is Here: Marketing in the Gaming Industry " by Jamie Brown, VP Marketing of MGM Northfield Park
MGM Resorts International recently celebrated the integration of MGM Northfield Park into the company's portfolio of best-in-class destinations - the first in Ohio with the launch of its marketing campaign Las Vegas is Here! The presentation will discuss the key elements of the campaign to introduce MGM Northfield Park to Northeast Ohio, as well as the winning elements of all effective marketing campaigns.
What audience will learn:
Essential Elements for a Winning Marketing Campaign
Tips for Creating a Winning Marketing Campaign
Marketing Strategy and Ideas to Grow Your Brand
Registration is due by June 1, 2019
Our meeting will be held in The Neon Room
You will not want to miss this event!!!
5-5:30 registration (bar available)
5:30 – 5:45 open remarks
5:45- 6:15 Dinner
6:15 – 6:50 Speaker
6:50 – 7:00 Q & A
7:00 - 7:30 Explore the Property
Jamie Brown Bio:
Jamie Brown is a marketing professional with over 15 years of experience in the gaming industry. She brings passion, creativity, and an analytical mindset to a variety of marketing initiatives. Brown is experienced in developing and delivering effective marketing strategies in both start-up and established environments.
Brown utilizes her rich background in data-driven decision making, as well as her ability to craft marketing strategies in digital, traditional and social media campaigns, to create unique experiential events. She is skilled and proficient at leading large, geographically dispersed teams, managing multimillion-dollar budgets and creating cost-effective, compelling VIP campaigns and programs.
Brown has a highly energetic, outgoing and enthusiastic personality. She is results driven with an eye for detail and a sense of urgency.
Brown is a well-spoken and polished presenter. She’s also a travel buff and enjoys hiking, dogs and yoga. She’s a native of St. Louis, MO, home of the Cardinals.
About MGM Northfield Park
MGM Northfield Park is Ohio's award-winning gaming, dining, and entertainment destination, located on the Northfield Park harness racing grounds, which offers more than 200 live harness races each year. The racino offers more than 2,300 gaming devices; an array of dining options such as Kosar’s Wood-Fired Grill, Concerto Italian Kitchen and TAP Sports Bar; unparalleled live music and comedy events at Center Stage, a concert-style music venue, and The Neon Room, a high-energy lounge; and hosts guests for a variety of corporate and special events. The property also boasts a retail shop and state-of-the-art gas service station and car wash. For more information, visit www.mgmnorthfieldpark.com.
About MGM Resorts International
MGM Resorts International (NYSE: MGM) is an S&P 500® global entertainment company with national and international locations featuring best-in-class hotels and casinos, state-of-the-art meetings and conference spaces, incredible live and theatrical entertainment experiences, and an extensive array of restaurant, nightlife and retail offerings. MGM Resorts creates immersive, iconic experiences through its suite of Las Vegas-inspired brands. The MGM Resorts portfolio encompasses 29 unique hotel and destination gaming offerings including some of the most recognizable resort brands in the industry. Expanding throughout the U.S. and around the world, the company acquired the operations of Empire City Casino in New York in 2019, and in 2018, opened MGM Springfield in Massachusetts, MGM COTAI in Macau, and the first Bellagio-branded hotel in Shanghai. The over 82,000 global employees of MGM Resorts are proud of their company for being recognized as one of FORTUNE® Magazine's World's Most Admired Companies®. For more information visit us at www.mgmresorts.com.
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