NSME Dinner

Decision-Making Styles: Matching What you Say to What They Hear

Summary of Presentation

In this interactive session, you’ll learn to recognize four distinct Decision-Making Styles and identify which of them is most natural to you. You’ll learn how a salesperson can be most helpful to each style.

Bio

Celia King is the lead consultant at Arrants McSwain Team Building where she teaches leaders how to coach their team. She has a master’s degree in communication and uses her 27 years’ experience with the Myers Briggs to give clients a logical framework to understand how people are wired. She also shows leaders how to work with horses so they can develop the intuition necessary to work with people. Celia works with a wide range of clients including Fortune 500 companies, small businesses, educational organizations, and non-profits.

The name “Arrants McSwain” comes from the maiden names of Celia’s grandmothers, two women who were strong, smart and resourceful. These women had little to no formal education but plenty of common sense. Naming her firm after them serves as a reminder that ideas only matter if they apply to real life.