NSME Dinner - October 14, 2025

"Becoming Customer-Customer Centric" by Christopher Pratt, Senior Vice President – Content & Delivery of The Summit Group, LLC.

Becoming Customer-Customer Centric

• Mindset vs. Skill Set
• How Customers Want To Be Sold To
• Value Creation Thought Framwork™
• Understanding Them:
  • Third Box Thinking™
  • CareAbouts™
• Value Propositions

Outcomes:

• Shift Mindset to Customer’s Customer Centricity
• Build Better Customer Relationships
• Gain Deeper Customer Insights
• Create Value-Based Solutions

Chris Pratt Bio:

Chris Pratt is a seasoned and highly skilled consulting professional with more than 30 years of experience in the sales strategy and sales competence development fields. He has responsibility for the development and delivery of The Summit Group’s value generation, executive selling, marketing, management, and leadership/coaching training programs. He has developed and delivered customized sales skills training programs for major firms in a variety of industries.

As a founding member of The Summit Group, Chris has delivered training programs in over 45 countries to a wide variety of firms including HP, Cisco Systems, Tetra Pak, Xerox, Ricoh North America, Ricoh Latin America, Ricoh Asia Pacific, World Wide Technology, SBC/AT&T, SC Johnson & Company, Höganäs AB, Motorola, and Marriott International. In addition, he is certified in the Myers-Briggs Personality Type Indicator and the DiSC Personality Profile.

Prior to joining The Summit Group, Chris spent 18 years in a variety of sales, sales management, sales assessment, and sales training positions with AT&T.

Chris holds a B.B.A. in Marketing from Ohio University. He resides in Chagrin Falls, Ohio. He also serves on the Executive Advisory Board to the Marketing Department of the University of Akron.