NSME Luncheon - July 08, 2025

"Brand Identity Important" By Colin Baker, Publisher, Baker Media Group LLC. - Akron Life Magazine

• Brand Identity: Your brand identity helps differentiate you in a crowded market, creating a unique image and value proposition that resonates with your audience.
• Customer Trust and Loyalty: Branding fosters customer trust and loyalty by ensuring that customers know what to expect from your products or services, leading to repeat business and positive word-of-mouth.
• Marketing Efficiency: A well-established brand can make marketing efforts more effective, as a recognizable brand reduces the need for extensive explanations and can command premium pricing.
• Emotional Connection: Branding creates an emotional connection with customers, turning transactions into relationships and making customers advocates for the brand.            
• Long-term Business Value:   Branding contributes to long-term business value, increasing company valuation, attracting better talent, and providing a competitive edge in the marketplace.

Colin Baker is the Publisher and President of Baker Media Group publishers of Akron Life magazine, a city and lifestyle publication serving the Greater Akron area for over 23 years.  Colin has been in magazine publishing for more than 28 years and has successfully launched numerous magazines and websites. Before publishing Colin raced cars for Honda North America in the International Motor Sports Association competing throughout the United States and Canada.

is the Publisher and President of Baker Media Group publishers of Akron Life magazine, a city and lifestyle publication serving the Greater Akron area for over 23 years.  Colin has been in magazine publishing for more than 28 years and has successfully launched numerous magazines and websites. Before publishing, Colin raced cars for Honda North America in the International Motor Sports Association, competing throughout the United States and Canada.