27September

NSME North Coast Dinner - September

DoubleTree by Hilton Hotel Cleveland - Independence 06.00 pm

"Proven Winning Selling Skills- The Basics" by Mike Kormushoff - Account Supervisor, ST&P Marketing Communications

New technologies have impacted how we market and sell our products and services; however, something’s never changed. Take it from an old peddler.

I will share 7 steps to help you become a better salesperson. From Mentally Rehearsing to Listening to the Closing of the sale. Nothing earth-shattering but steps you've probably been skipping over.

Assisting me will be Dr. Vanja Djuric, Director of Suarez Applied Marketing Research Laboratory, Director of Analytics, Department of Marketing, College of Business Administration at The University of Akron. We will share insights from recent bio-metric studies conducted on graduating students participating in role-playing situations.

Nothing like watching a salesperson squirm when faced with a challenging sales call with a busy and demanding executive looking to cut costs and get more from his vendor.

By monitoring physical and mental reactions during stressful sales situations, students can better prepare themselves on how to control their presentations, delivery, and spontaneous reactions.

MIKE KORMUSHOFF

BIO

Michael Kormushoff, Jr.: Founding Partner,

Senior Vice President, Account Supervisor

An Akron, Ohio native, Mike has over 40 years of experience in various areas of marketing, including sales, sales management, advertising, research, strategic planning, and teaching.

In the early 70s, Mike was Director of Marketing/Advertising for Anvil Industries and its subsidiaries in Cleveland, Ohio. There, he directed market planning, advertising, sales promotion, public relations, and sales management, as well as coordinated overseas marketing operations. In this capacity, Mike spent part of his career in Europe and the Orient.

Mike gained experience in all phases of home construction, pricing, and contractor relations as a sales representative for Pacific Builders, Inc., Los Angeles, California, between 1976 and 1977.

Upon returning to the Northeastern Ohio area in 1978, Mike formed the Kenwood Advertising Agency, which focused on the needs of the small businessman. This venture led to a strategic relationship with Hesselbart & Mitten Advertising, Inc., where Mike was hired in 1979 and was responsible for all the Agency's financial service and B2B clients. In 1992, Mike left his position as Senior Vice President to become a principal in ST&P Marketing Communications, Inc. Mike is a University of Akron Alumni and over the years has served as Chair of the College of Business Advisory board as well as Director of the Taylor Institute for Direct Marketing and as an Adjunct Professor in Integrated Marketing since 2001. Mike is active in many communities, church, and business associations and is a recipient of the National Sales & Marketing Executives Achievements in Excellence Award.

Together with several like-minded community professionals, he is a founding partner of Moonlight Pictures with a mission to tell northeast Ohio stories of individuals that challenged the norm and never gave up chasing their dreams.

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