NSME Workshop - April 8, 2025

Numbers that Drive Sales: Unlocking the Power of Data in Marketing Success by Igor Tutleman, Iola Finance, CPA

Key Takeaways:

• Understanding Your Metrics: Learn which financial metrics matter most in sales and marketing and how to track them effectively.
• Data-Driven Decision Making: Discover how to leverage financial data to make informed decisions that enhance your sales strategies and marketing campaigns.
• Aligning Sales and Marketing Budgets: Tips on how to align your budget with your sales goals to maximize ROI and drive growth.
• Forecasting for Success: Gain insights into how accurate financial forecasting can help you stay ahead of the competition and achieve long-term success.

Short Bio:
Igor Tutelman is a CPA, Fractional CFO, and the Managing Partner at Iota Finance, a public accounting firm focused on helping small businesses and startups turn numbers into success. Igor has worked in finance, accounting, and operations roles at global companies like PwC and The Cleveland Clinic and has founded and invested in several startups across multiple industries. 

With a deep understanding of data and business operations, Igor specializes in translating complex financial data into actionable strategies that drive success. He demystifies data and focuses on identifying and tracking the key metrics that drive success for organizations of all sizes.