October 9, 2018 NSME Akron/Canton Workshop Presentation

Reevaluating A Brand In An Ever Changing Environment by
Lisa Dalpiaz, Director of Marketing at Akron-Canton Airport

Reevaluating A Brand In An Ever Changing Environment
* Times change, sometimes brands should too
* When to revisit your brand
* How to revisit the brand and strategy
* Realigning your brand to your organizational mission... if needed

Lisa Dalpiaz Bio:

Lisa Dalpiaz, director of marketing at the Akron-Canton Airport has spent her career helping connect business with the community. Lisa earned her Bachelor of Science in Public Relations from Kent State University in 2010 and has further gained real-life experience in online marketing, communications, and advertising through her experience working in various creative agencies.

She is also a member of organizations such as Torchbearers, Cle+ Social Media Advisory Committee, CORE Young Professionals, yStark! and volunteers her time on an assortment of nonprofit committees.

When she's not dreaming up ways to connect CAKcustomers with their favorite destinations, Lisa is out and about exploring Canton, Akron, and the region for her blog, Two Amused Bouches. Promoting the region as an asset is a passion of hers and one she hopes to pass along to her daughter, Emery.