The Convergence of Marketing Technology
If your martech stack is still about a half dozen or more platforms, or perhaps none at all, this is your opportunity to learn more about the powerful options of converging marketing technologies.
- The goal of marketing technology
- Trends in marketing technology and what convergence means to marketers
- How to choose a marketing technology stack
- Measuring the ROI of marketing technology
The likely future of marketing technology
Mark Vandegrift is the chief operating officer and a principal of Innis Maggiore, America’s #1 positioning ad agency. He stewards the brands of several of Innis Maggiore’s largest clients directs the agency’s marketing technology offering and oversees agency operations.
Mark’s extensive experience in designing business applications and information architecture is integral to the agency’s continued successes in guiding its clients through the digital space. With keen insights into the digital ecosystem, Mark’s responsibility is to align all digital efforts with clients’ overall marketing strategies. He regularly speaks and trains on web technologies, digital marketing, and positioning strategy.
Mark has been with Innis Maggiore since 1998. He won Microsoft’s Gold CD Award for Vendor Excellence in recognition of the agency’s direct marketing program that generated great returns and significant cost savings for the technology giant. He also worked extensively with Bank of America successfully designing, deploying and evolving one of the nation’s first SaaS (Software-as-a-Service) platforms.
Mark holds two bachelor’s degrees in German and accounting from Hillsdale College. He resides in North Canton with his wife and two daughters. Mark serves as board president/capital campaign chair of the North Canton Playhouse and board president/wish grantor for Wishes Can Happen. He also serves on the advisory board for the Boy Scout’s Buckeye Council, the business advisory board of Malone University, the sponsorship and marketing chairs for Game Changers Canton, and is a Business Excellence Awards committee member for the Canton Regional Chamber of Commerce. He served for six years on the board of the Canton Symphony Orchestra. He loves gardening, Christmas light shows and teaching an Adult Bible Fellowship at the North Canton Chapel.
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