NSME Akron/Canton Dinner

"Differentiate Your Brand with Essence Marketing " by Glenn Smith is the founder and CEO of World Synerg

We are entering the Experience Era of the business industry. To thrive, you need to know your Essence. Your essence is the soul and spirit of your company. It is what makes you different from your competitor. The value promise identifies those characteristics that make you different and helps you define why you are in business, besides making money so that you can build this into the fabric of your organization.
What we will cover...
* Learn the fundamentals of a strategic marketing strategy, including the preparation that is involved in starting and what tools should be leveraged to best support a successful roadmap

* Learn how to differentiate yourself from the competition and close the sale

* Develop key elements needed to support the execution of your strategy, including:

• The key characteristics that make your business unique through the value promise process
• Business objectives, focused on marketing and revenue goals that are SMART (Specific, Measurable, Achievable, Realistic, Timely)
• Target audiences and specific personas
• Identified USPs (Unique Selling Propositions) to prepare for the sales journey

Glenn Smith Bio

Glenn Smith is the founder and CEO of World Synergy, a Unified Business Consulting firm that has been helping companies with Strategic Business Solutions thrive for over 20 years. He is an entrepreneurial success story, having built two multi-million-dollar businesses from the ground up, and brings honesty and integrity to every interaction with his clients and employees. He is an innovative thinker, speaker, and leader, and has served as a trusted advisor to more than 500 companies since 1995. Glenn is the founder of an innovative, impactful, and important concept in the world of marketing – Essence Marketing.