NSME Akron/Canton July 13, 2021 Luncheon

“Programmatic Advertising” by Mark Vandegrift is the chief operating officer and a principal of Innis Maggiore

Mark will outline the basics of programmatic advertising and cover the excitement behind many of its new developments. Discover the marketing/advertising value programmatic

offers, including growing access to broadcast media, audience targeting, cross-device tracking, and big data.

• What is programmatic advertising?
• How can I use programmatic?
• What will it cost me to use programmatic?
• Is programmatic right for my business?

Mark Vandegrift Bio

Mark Vandegrift is the chief operating officer and a principal of Innis Maggiore, the nation’s leading positioning ad agency. He stewards the brands of several of Innis Maggiore’s largest clients directs the agency’s marketing technology offering and oversees agency operations.

Mark’s extensive experience in designing business applications and information architecture is integral to the agency’s continued success in guiding its clients through the digital space. With keen insights into the digital ecosystem, Mark’s responsibility is to align all digital efforts with clients’ overall marketing strategies. He regularly speaks and trains on web technologies, digital marketing, and positioning strategy.

Mark was privileged to receive NSME’s Achievements in Excellence™ award in 2019.

Mark holds two bachelor’s degrees in German and accounting from Hillsdale College. He resides in North Canton with his wife, Kim, and two daughters, Madi and Klaire. Mark serves as board president of the North Canton Playhouse and board president/wish grantor for Wishes Can Happen. He also serves on the advisory board for the Boy Scout’s Buckeye Council, the business advisory board of Malone University, the sponsorship and marketing chairs for Game Changers Canton, and is a board member and Business Excellence Awards committee member with the Canton Regional Chamber of Commerce. He served for six years on the board of the Canton Symphony Orchestra. He loves gardening, Christmas light shows and teaching an Adult Bible Fellowship at the North Canton Chapel.