NSME Dinner - October 13, 2026

"Marketing Strategy as the Bridge Between Vision, Reputation & Sales" by Jenny Kemper, Fractional COO, Fractional Integrator, Champion for Systems-based Operations & Growth                                                                                                                                                                                                                                                                                                                     

Every company wants more sales and stronger brand recognition—but without a clear marketing strategy tied to the organization’s vision, growth becomes reactive instead of intentional. In EOS®, the Marketing Strategy component of the Vision/Traction Organizer (2-page business plan) ensures alignment: Who is your ideal customer? What message cuts through? Why should they choose you? When defined well, these elements don’t just fuel sales—they shape reputation, focus resources, and create accountability across the business. This session explores how sales and marketing executives can leverage EOS tools to align vision, marketing strategy, and execution for measurable traction.

Learning Objectives:

• Clarify the Marketing Strategy elements of the V/TO: target market, 3 Unique’s, proven process, and guarantee.
• Understand how a well-defined marketing strategy anchors the company vision and informs sales execution.
• Explore how alignment across vision, marketing, and accountability tools (Scorecard, Rocks, Issues List) creates traction.
• Learn why reputation is the natural outcome of consistency between what you promise and how you deliver.
• Discover how to take your Marketing Strategy off the page and into daily execution.

BIO:

Jenny Kemper is an entrepreneur, operations professional, and coach for founders and leadership teams.  As a Fractional COO and Integrator, she helps founder-led organizations transform vision into execution through clarity, structure, and process. With more than 20 years of experience leading growth across industries, she’s known for building strong relationships and aligning teams to move smarter and faster -- together.  

Growth comes naturally to Jenny — shaped by experience, strengthened by curiosity, and fueled by a genuine belief in people. A natural connector, she thrives on cultivating partnerships that expand brands and accelerate growth. Her hands-on, collaborative approach helps leadership teams cut through chaos, build accountability, and achieve results using common-sense business tools.  

Jenny's impact is seen in stronger teams, sustainable growth, and leaders who rediscover the freedom and fulfillment that inspired them to start their business in the first place.