NSME Workshop - January

The Fisher is in the Polsky Building, 225 S. Main Street, Akron, OH 44325 04.30 pm

"Understanding “buyer styles” and how to improve sales impact." by Dave Payne M.S., Director of the Fisher Institute of Professional Selling at the University of Akron


    • Understanding “buyer styles” and how to improve sales impact.
    • Introduction to DiSC.
    • Updates in Sales Psychology.

    Workshop Description:

    There’s no doubt that psychology is part of our everyday lives, so let’s take a look at ways to understand the buyer landscape and find ways to increase your impact with your prospects and future customers.  We’ll introduce the four buyer behavior styles and discuss ways to “move the needle.”  Interested attendees can purchase the DiSC self-assessment to be taken another day, which will direct your success in understanding buyer behavior and ways to interact with each style.


Dave Payne M.S. Bio

Mr. Dave Payne is a University of Akron graduate in 1985 B.S. Education, and again in 1986, M.S. Education, Sports Medicine & Exercise Physiology. He joined the UA teaching faculty in 2013 with over 24 years of sales, sales training, and sales management experience. His career focus has been in pharmaceutical, medical, and biotech sales, with extensive experience in sales training and adult education. As Director of the Fisher Institute since 2016, we are very proud to have a robust sales training program, over 25 fantastic Fisher Corporate Partners, resulting in 100% job placement for many years running. 

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