Las Vegas is Here, Ohio! [NSME June Speaker, Jamie Brown of MGM Northfield]
By Kristin Shawd
You probably think that Las Vegas and Ohio have little in common. Well, MGM Resorts International is looking to change that perspective with their rebranding and marketing campaign that launched MGM’s entry into Ohio’s gaming market.
What sounds like a tall order (linking Sin City and the Buckeye State through a launch campaign) is just the type of marketing insight that NSME Akron/Canton event attendees anticipate each month; and NSME’s June field trip to MGM Northfield Park delivered.
Jamie Brown (VP Marketing of MGM Northfield Park) shared the company’s strategy of transitioning the property from its well-known past as the Hard Rock Rocksino to its new identity — MGM Northfield Park.